We had the pleasure of sitting down with the CEO at Hairlust, Rasmus Serup, to uncover the inspiring story behind this fast-growing hair care brand. From their early days to becoming a leader in hair care, Hairlust has been on an incredible journey.

In this article, you’ll learn how Hairlust strengthened its e-commerce strategy with the help of Clerk.io’s AI-powered solutions. We’ll explore how Clerk.io’s advanced Search and Recommendations tools helped drive Hairlust’s e-commerce growth.

Let’s dive right in!