20% of Korsør Hvidevarecenter Customers Use AI Chat Before Buying

Korsør Hvidevarecenter has found a way to make shopping smarter, faster, and more personal. Using Chat on their website and physical store, they’ve created an online and in-person shopping experience that customers love—made possible by Flex Media’s integration connector between Clerk.io and the DynamicWeb platform used by Korsør Hvidevarecenter.

In the past 30 days, Korsør Hvidevarecenter achieved a 20% conversion rate, meaning one in every five customers who used Chat went on to make a purchase.

In this article, we dive into how they’ve used Chat to tackle common retail and e-commerce challenges and improve their customer experience—both online and in-store. 

If you’re looking to boost conversions and take your customer experience to the next level, you’re in the right place!

About Korsør Hvidevarecenter

Korsør Hvidevarecenter is a trusted home appliance retailer in Denmark. Renowned for offering top-brand products, exceptional customer service, and expert advice, they serve customers both online and at their physical store in Korsør.

• Industry: Home appliances
• Headquarters: Korsør, Denmark
• Clerk.io’s Tools They Use: Chat, Search, and Recommendations

“By implementing Chat, all our online customers have a helper at hand 24/7, with a broader and more precise knowledge of our products than a human could have. This also makes it a powerful tool for our in-store staff, who can search and filter in a whole new and even more efficient way.”

Phillip Steensen, Korsør Hvidevarecenter

The Challenges Korsør Hvidevarecenter Faced Before Using AI Chat

• It took time for customers to find the items they were looking for.
• Employees had to dedicate a lot of time to answering the same questions.
• Solving technical problems took time and slowed things down.

The Results Korsør Hvidevarecenter Has Seen Using AI Chat

• Boost in Conversions: In the past 30 days, Korsør Hvidevarecenter achieved a 20% conversion rate, meaning 1 in 5 customers who used Chat went on to make a purchase.
• Increase in Sales:  In the past 30 days, they earned an average of 1,167.5 DKK for every chat that led to a sale.
• Better Customer Experience: Customers get instant personalized help finding the products they’re looking for.
• Saving Time: Employees spend less time on online and in-store customer inquiries.
• More Efficiency: Employees use Chat to identify and solve problems quickly, saving time and making their work easier.

AI Chat Makes Online Shopping Easier for Customers

Customers who shop on Korsør Hvidevarecenter’s website use Chat to get personalized product recommendations. They just tell Chat what they’re looking for, and it instantly suggests the right products. It’s like talking to a friendly sales assistant—customers can ask specific questions about products, gift ideas, etc. 

AI Chat Assists Customers and Staff in the Physical Store

Korsør Hvidevarecenter also uses Chat as a helpful tool in their physical store. Both staff and customers use Chat on an iPad to quickly find the right products. Customers simply share with Chat what they’re looking for, like product characteristics (size, weight, price, etc.), and Chat gives them personalized recommendations—just like on the website.

“Chat has helped find and assist customers online and in the store. Our service team also uses it daily as a sparring partner and reference tool—for example, to identify what error codes mean on each machine and receive suggestions for possible solutions.”

Phillip Steensen, Korsør Hvidevarecenter

AI Chat Helps Employees Solve Problems Faster

Chat isn’t just for shopping—it’s also a big help for troubleshooting at Korsør Hvidevarecenter. Employees use it to quickly fix issues, like decoding product error messages, without spending time going through product manuals or searching online. This means employees can help customers faster, whether finding the right product or fixing a problem.

Easily Improve Your Customer Experience and Operations With AI Chat

Korsør Hvidevarecenter’s use of Chat highlights its ability to improve customer experience and business operations while driving conversions. 

Whether you're looking to boost online sales, strengthen in-store service, or simplify troubleshooting, Chat can help you achieve your goals.

Are you using DynamicWeb? Flex Media is one of our specialist partners who can integrate Clerk.io—book a demo with us to find out what Chat can do for your business.

A big thank you to Phillip Steensen and Korsør Hvidevarecenter for sharing their experience with Chat and providing valuable insights into navigating the world of e-commerce and retail.