Industry: Garden
Products used: Search, Recommendations
Founded: Denmark
Challenges:
- Issues with manually recommending products to customers.
- Time-restraints due to manual work without automation.
- No personalization on the webstore, stalling customer purchases.
Results:
- 21% increase in average order value
- 35% increase in average basket size
In this customer story, learn how Kalundborg Skov Park Have, a Danish webshop specializing in lawn mowers and gardening supplies, utilized Clerk’s Search, and Recommendations within their webshop. By doing so, they have increased their average order value by 21% and basket size by 35%.
Introduction to Kalundborg Skov Park Have:
Kalundborg Skov Park Have is a top Danish e-commerce store specializing in lawnmowers and gardening supplies. Founded in 2014 as a physical store with a workshop, it now also boasts a robust online presence with their webstore.
They pride themselves on their stellar customer service, and whether their customers shop online or in-store, they will always receive the same high quality and excellent service.
Dedicated to enhancing the online shopping experience, Kalundborg Skov Park Have has partnered with Clerk to optimize their sales process and customer journey.
The company's mission is to make online garden equipment shopping straightforward and hassle-free, making it easy to buy anything from trimmer lines to large front riders, with all in-stock items shipped within 1-2 working days.
Before Clerk: A customer journey without personalization or automation
Before implementing Clerk, Kalundborg Skov Park Have were facing several challenges including:
- Issues with manual recommendation: Creating and managing product recommendations manually was a significant challenge for the company. It required considerable time and effort, which the team at Kalundborg Skov Park Have just did not have.
- Limited automation throughout the webstore: Without automated tools, it was difficult to provide personalized product recommendations to customers, impacting the overall shopping experience for customers and amount of sales.
Product recommendations for websites are now a non-negotiable for customers. In fact, 71% of customers feel frustrated when their online shopping experience is impersonal and 63% will stop buying from brands that use poorly designed personalization tactics.
Clerk reached out to Kalundborg Skov Park Have, to tell them about Search and Recommendations, identifying potential improvements for the company through the use of our AI-powered platform for recommendations, and how to make data work for them.
They loved that the solution meant that accurate and relevant product recommendations are always suggested to each customer.
The Solution: Automated recommendations and complete search functionality
Seeing the need for a more advanced and AI-driven solution to automate their product recommendations and enhance their search functionality, Kalundborg Skov Park Have utilized Clerk within their webstore.
By implementing our Platform, they have addressed their challenges by:
- Automating product recommendations, ensuring customers always receive relevant suggestions throughout the entire journey on their website.
- Improving search function accuracy, even for misspelled terms or complex product names.
- Enhancing the overall shopping experience by making it easier for customers to find and add related or complementary products to their cart.
Frederik Gardersøe, E-Commerce Manager at Kalundborg Skov Park Have states that “It’s now much easier for our customers to find the products they need, and to then add further products linked to what they are already searching for”.
Clerk’s platform, especially when combined, creates a powerful basis for any e-commerce store and is:
1. A cookieless personalization tool
Clerk’s AI platform is completely cookieless, meaning the personalized experience works entirely within privacy compliance and ensures sensitive data is kept safe.
2. An all-in-one platform
The unique suite of products work in conjunction to create a fully-rounded e-commerce personalization and automation experience, including search, recommendations, email, and audience.
3. Works from day one
Clerk’s technology works out-of-the-box, meaning it requires no learning period, and results can be measured from day one.
4. Driven by the power of AI
Clerk’s AI-driven software functions just like an in-store employee, using its insightful and intuitive data to correctly predict the products customers want to purchase.
Kalundborg Skov Park Have currently uses 2 Clerk products: Search, and Recommendations.
Related: How to increase basket size with proven strategies to boost your average sale.
The Results
Since implementing Clerk on their website, Kalundborg Skov Park Have has realized several tangible key benefits:
1. Increased average order value for all customers:
The average order value per customer increased by 21%, demonstrating the effectiveness of automated recommendations in encouraging customers to purchase more.
For example, if a customer is buying a leaf blower, the sliders recommend other accessories such as an extra battery, separate nozzles, and cleaning supplies.
2. Larger basket sizes:
Not only has the average order value increased, but also the average basket size, in terms of amount of products, which saw a significant rise of 35%.
This indicates that like the above, customers are more inclined to add more items upon seeing the recommendations sliders scattered throughout the website. This also ensures that conversion rates and general sales also increase.
3. Improved product discovery throughout the customer journey:
Thanks to Search and Recommendations, customers can now easily locate the exact products they need.
Not only this but due to the improved search and recommendations, they can also see related items and the "also bought" suggestions on product pages, leveraging the power of social proof.
4. Enhanced user experience on their website:
By utilizing Search on their website, if customers type incorrect or incomplete product names, Clerk's search capabilities ensure they still find what they're looking for, reducing the incidence of the dreaded ‘no search results’.
This is especially important as many of their products include long and complicated names.
5. Valuable dashboard insights and analytics:
Clerk’s product dashboards help to provide valuable statistics and insights for all customer behavior, allowing Kalundborg Skov Park Have to see what strategies are working and so they can make dynamic adjustments accordingly.
Frederik states that "the automation of recommendations has really been a game-changer for us. It was challenging to manage these recommendations manually, and Clerk has not only saved us time but also increased both our sales and customer satisfaction."
Conclusion
A big thank you to Kalundborg Skov Park Have for the collaboration and partnership.
We are proud to have been part of their tech stack and see how they have leveraged Clerk’s Search and Recommendations to enhance the shopping experience, increase their sales, and also gain those invaluable customer behavior insights via the dashboards. We are excited to follow your continued growth and success.
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