Carlsberg x Clerk.io: Boosting B2B E-Commerce with AI-Powered Personalization

When Carlsberg went digital with its global B2B webshop, the challenge was clear: provide a smarter, more personal shopping experience that could scale internationally. The solution? Clerk.io’s AI-driven product recommendations.

🎯 The Challenge

Carlsberg’s product manager explains:

"The switch to online positively impacted customer behavior, but we knew personalization would take it to the next level."

In 2019, as Carlsberg continued global rollouts, they looked for a way to:

• Reduce human error in product recommendations
• Handle out-of-stock situations smoothly
• Maximize conversion, AOV, and upsell potential

🤖 The Solution: AI That Drives Results

Carlsberg integrated Clerk.io across their webshop, using:

✅ Alternative products for out-of-stock items
✅ Strategic placements of recommendations throughout the buyer journey
✅ Data-driven decision-making tools for continuous optimization

"We placed Clerk recommendations in strategic places to boost upselling and prevent dead ends."

📈 The Results

Since implementing Clerk.io, Carlsberg has seen:

🚀 Double-digit increases in:

• Average Order Value (AOV)
• Basket Size
• Conversion Rate

📊 Data that drives smart decisions

"The more views our recommendations get, the more revenue we generate. It proves the value is real."

🏁 Final Thoughts

"Clerk.io eliminates human error, drives revenue, and is easy to use. We couldn’t be happier."

Whether you sell beer or beauty, Clerk.io brings personalized shopping experiences that convert.