The best personalisation technology available

ClerkCore is the proprietary algorithm underlying the Clerk.io platform.
ClerkCore was designed to overcome every limitation of todays existing technologies.



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ClerkCore vs Collaborative Filtering

Collaborative filtering is extremely demanding in terms of data; meaning that in order to make accurate predictions, products often need to be sold by the hundreds. This is not always feasible for small to medium sized retailers. Collaborative filtering is therefore only a moderate help, as decent recommendations are generally limited only to the best-selling products, while recommendations based on the remainder of the catalogue are only mediocre.

When the most efficient Collaborative Filtering technologies were compared to Clerk.io, our ClerkCore performed an impressive 148% better on conversions - all while needing substantially less customer and product data.

ClerkCore vs Neural Networks

Artificial Neural Network is a machine-learning approach which allows computerised networks to learn by experience, by processing patterns in a similar manner to a human brain. Despite being an improvement upon Collaborative Filtering, Neural Networks are extremely complex to operate; and still require vast amounts of data, which results in inadequate recommendations for new products or campaigns.

Compared to Neural Networks, ClerkCore can perform the same tasks with only 10% of the data while also performing 57% better - meaning more sales for your company.
Omnichannel

Build for omnichannel first

Clerk.io works across all channels, whether online or offline; making available all data about your customers and products and helping you to provide outstanding user experience every time.


Consistent customer experience

Clerk.io works across all channels, whether online or offline; making available all data about your customers and products and helping you to provide outstanding user experience every time.


Real-time optimisation

Our real-time optimization layer enables us to react in real time as customer behavior changes or new campaigns are launched.


Omnichannel technology


ClerkCore
Reliable

A tect-stack you can rely on

Clerk.io is your knowledge-warehouse for all customer interests and intents across channels.


Everything as an API

Clerk.io is build API-first from the ground up. Our entire Data Sync infrastructure, Clerk.js and my.clerk.io is build as micro-services on top of our API.


Clerk.io is fast

Our average internal API compute time is just 9ms! This means that we can deliver response times for EU that averages 38ms and sub-100ms for North and South America.