Uniq Perler: How they increased their flexibility and the customer experience to see a 26% increase in average basket size

Industry: Apparel and accessories

Products used: Search and Recommendations

Founded: Denmark

Challenges:

1. Issues with scaling in new markets and ensuring multilingual functionalities on their website.
2. Slow implementation and inability to update tools from their previous personalization software.
3. Limited flexibility in the design of their search and recommendations sliders.

Results:‍

1. 20% increase in average order value
2. 26% increase in average basket size

In this customer story, learn how Uniq Perler, a Danish webshop specializing in jewelry parts, utilized Clerk’s Search and Recommendations within their webshop. By doing so, they have increased their average order value by 20% and basket size by 26%

Introduction to Uniq Perler:

Founded in 2019, Uniq Perler is a Danish e-commerce store specializing in jewelry parts. From its humble beginnings in an 8-square-meter office, the business has grown into a dedicated team of six. Driven by their passion for jewelry making and a strong commitment to social inclusion, Uniq Perler is more than just a business for the team.

The company provides over 8,000 jewelry-making supplies to their customers, which includes parts such as pendants, ear hooks, beaded rods, semi-precious stones, and other various metal types like brass, steel, and sterling silver. Their customers are the beating heart of their operations, which has led to Uniq Perler creating events such as live auctions on social media, which has created a community for customers to find unique deals and share tips on jewelry crafting.

Before Clerk: Scaling issues and high costs

Before partnering with Clerk, Uniq Perler were facing several challenges as an e-commerce business, especially as they looked at expanding into international markets like Sweden, Norway, and Germany. 

They were searching for a solution due to the following problems:

1. Scaling issues: 

Establishing themselves in new markets required setting up recommendations and search tools that were able to function in several languages, which was both costly and time-consuming.

2. Slow implementation: 

Changes to their system could take weeks to implement or update, slowing down their ability to adapt and move quickly as a business.They also often had to reach out to receive external support, which, of course, depends completely on the schedules of said support.

3. High complexity and cost: 

Their previous solution was more expensive and bulky, making it difficult to manage and update the recommendation boxes, search function, and product suggestions with their desired product preferences. This also meant that the personalization aspects were outdated and not reflecting their current product inventory.

4. Limited flexibility:

The lack of a user-friendly interface within their previous solution made it hard to customize the design and functionality of their search and recommendations. 

Uniq Perler saw the need for a solution that would let them scale rapidly, improve their website’s efficiency, simplify any future implementations, and ensure up-to-date personalization. This is vital as 77% of consumers purchase, recommend, or pay more for a brand that provides a personalized service or experience. This is where Clerk comes into the picture.

Related: Discover how Swedish company Gallerix optimized the online shopping experience to see a 25% increase in average order value.

The Solution: A flexible and scalable platform to assist with market expansion

Uniq Perler chose Clerk’s Search and Recommendations tools to address their challenges, as our platform provided a seamless and flexible solution, allowing them to scale their webstore and enhance the customer journey.

These features include:

1. Cookieless Personalization: 

Clerk’s AI-driven platform operates without cookies, ensuring complete privacy compliance while delivering personalized recommendations to customers.

2. An all-in-one platform: 

Our unique product suite integrates search, recommendations, email, and audience tools to create a fully automated and personalized e-commerce experience.

3. Works from day one: 

Clerk’s out-of-the-box solution works immediately, meaning it requires no learning period, and results can be measured from day one.

4. AI-Driven Insights: 

The platform acts like an actual in-store assistant, recommending products that match customer preferences to help improve both user experience and sales.

The Results

Since implementing Clerk’s Search and Recommendations tools, Uniq Perler has seen significant improvements in several areas:

Increase in basket sizes and average orders

With Clerk’s personalized product suggestions placed across their webstore, Uniq Perler’s customers are discovering and clicking on more items they may need to create jewelry, which is leading to an increase in overall spend per transaction. 

Not only that but the sliders have encouraged customers to add more products to their baskets, particularly with complementary jewelry-making supplies. These intelligent recommendations completely changed the shopping experience, making it much easier for customers to get all the materials needed to complete their projects and thus driving higher basket sizes.

As Andreas Bruhn, CTO at Uniq Perler noted, “On our website, it’s important to show the right things to the right customers. We have more than 9,000 individual items which can be overwhelming in terms of what a customer needs. The recommendations work and it’s a necessity for us to have these recommendations.”

Related: Learn how to effectively cross-sell with Clerk’s proven strategies.

Faster, multilingual and much more effective search results: 

Uniq Perler have noted the efficiency of their search, allowing customers to quickly find the products they need, leading to more successful shopping experiences and reduced bounce rates.

This also includes the ability to manage different language storefronts in the Clerk dashboard. Customers can search for specific parts in several languages, while Uniq Perler can translate content, tweak recommendations, and switch between languages, making their expansion into Sweden, Norway, and Germany a much smoother process.

Enhanced flexibility and control over Recommendations and Design

Having complete control over the design and functionality of their recommendation boxes and search display has also been a large benefit for the company. Clerk’s easy-to-use interface and customization options mean that the team can implement changes in minutes rather than waiting several weeks for external support. 

Uniq Perler especially notes that recommendation sliders, such as “Customers Also Bought” and “Popular Products,” are proving to be highly effective. Customers are shown the most relevant items, helping them discover products they didn’t even know they needed. As Andreas puts it “Over time, the sliders show customers what they need. It works.”

Quick and responsive Customer Support from Clerk 

When Uniq Perler needs to undertake complex fixes, they have been incredibly impressed with Clerk’s Support and Customer Success teams for their fast response times and ability to resolve any technical issues quickly. The availability of tutorials and documentation also means that Uniq Perler can resolve most issues on their own, without needing to rely on Clerk.

Related: See how Eva Solo optimized the customer experience to see a 125% higher average in order value.

Conclusion

A big thank you to Uniq Perler for the collaboration and partnership, we are proud to have been part of their tech stack. Not only that but we have enjoyed watching how they have leveraged the Clerk platform to increase their flexibility and scalability as they expand into new markets and improve their customer experience.

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