Black Friday 2024: Why E-Commerce businesses need to start preparing now

As summer warmth fades and autumn’s colors settle in, most of us start preparing for the cooler months, plunging into our wardrobes and perhaps realizing it’s time for a refresh. 

Others among us may start ruminating about which gifts to give come Christmas time—and then it hits: Black Friday is only two months away. 

Avid shoppers are already mapping out their plans, making lists, and setting their sights on the best deals. The numbers are astonishing: 80% of Italian consumers plan to shop for Black Friday, with 70% of them planning to do so exclusively online.

Undoubtedly, as an e-commerce business, the time to act is now. 

But are you ready to meet that demand? With Black Friday right around the corner, preparation is everything, and e-commerce businesses find themselves at the threshold of a season that could make or break their year. 

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Seizing momentum with an early tailored campaign

Capture attention before the rush

Early communication is not merely about announcing deals—it’s about positioning your e-commerce shop on consumers’ radars well before Black Friday arrives. 

As November approaches, consumers are flooded with endless promotions, making it easy for yours to get lost in the shuffle. 

By reaching out early, you ensure that your online store permeates in the back of their minds when they begin to narrow down their wish lists and final buying decisions.  

Don’t turn into just another fish in the thickening-by-the-day sea of Black Friday promotions— follow our advice and seize this competitive edge by being an early bird.

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Harness the power of Email Marketing 

To truly rise above the fast-approaching torrent of promotions, there’s no better tool than personalized email marketing. 

Think of it as a direct line to your customers, cutting through the noise and speaking to their individual preferences, ensuring your store stays on their minds as they finalize their Black Friday shopping plans. 

This tool is in fact integrated into Clerk’s AI-powered software and can be utilized by e-commerce businesses to craft a tailored Black Friday campaign that speaks directly to each customer. 

What is particularly cool about Clerk’s Email product is that it comprises a Trends feature which means your email campaigns will naturally evolve as consumer interests shift, even during the busy Black Friday period. 

Furthermore, Clerk’s email automation ensures that your campaigns run seamlessly and with less manual input, allowing you to focus on optimizing other areas of your business. The system adjusts in real-time, showcasing the most relevant product recommendations for each customer.

In this way, your Black Friday campaign stays aligned with what customers are searching for, offering you peace of mind as trends emerge throughout the season.

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Conclusion

In this article, we unveiled why starting your Black Friday preparations early is essential for staying ahead of the competition. We also explored how early communication and personalized email marketing can help you distinguish your web shop. 

To learn more about leveraging automation for your campaigns, check out Clerk’s guide on email automation and discover how automation can drive better results this Black Friday.