Dudubags: How they transformed their online presence through personalization to see a 17% increase in average order value

Industry: Apparel and accessories

Products used: Search, Recommendations, Email

Founded: Italy

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Challenges:

1. Basic and default search functionalities with their e-commerce platform
2. Selling limited products without sufficient recommendations
3. Minimal possibilities for customer personalization on their webstore

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Results:‍

1. 17% increase in average order value
2. 13% increase in average basket size

In this customer story, learn how Dudubags, an Italian webshop specializing in fine leather bags and accessories, utilized Clerk’s Search, Recommendations, and Email within their webshop. By doing so, they have increased their average order value by 17% and basket size by 13%.

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Introduction to Dudubags: Elevating everyday moments with authentic Italian style

Dudubags is an Italian company renowned for its exquisite leather products, including wallets, bags, and design objects for both the office and home. They go by the name DuDu as a brand.

Founded by Biagio Addario in Tuscany and now run by his children Enrica and Paolo, Dudubags is steeped in tradition, craftsmanship, and a deep passion for design.

The company is known and celebrated for its meticulously crafted products, luxurious Nappa leather, and vibrant colors, embodying a unique blend of design and appreciation for style.

Through their diverse range of both practical yet functional products, Dudubags aims to share their unique perspective on the world of leather.

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Before Clerk: Limited possibilities for relevant customer journeys and personalization on their webstore

Before discovering Clerk, Dudubags was facing several significant challenges that hindered their growth and customer satisfaction.

They sought to improve their sales through:

1. More enhanced and fully-rounded customer journeys:

Dudubags sought to provide a complete and seamless customer journey on their website, which would greatly improve their sales.

They needed an advanced solution that could offer personalized product recommendations at crucial points in the customer journey on their website such as the basket page or product pages, enticing customers to make further purchases.

2. An advanced solution with search capabilities:

The existing search functionality on their Magento platform was basic and lacked the advanced features required to enhance the buying experience for their customers.

Dudubags required a more evolved search product to help customers find exactly what they were looking for quickly and efficiently, with typo tolerance and synonym capabilities. 

Customer personalization throughout a webstore is becoming increasingly important for webstore visitors. In fact, 75% of consumers say they expect personalization to make it easy for them to navigate a webstore, and 56% will return to a business that provides them with positive personalized experiences. 

‍Related: See how Eva Solo optimized the customer experience to see a 125% higher average order value.

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The Solution: An all-in-one platform for customer personalization

To address these challenges, Dudubags implemented several of Clerk's products, including Search, Recommendations, and Email.

Our tools allowed them to enhance their customer journey, and by doing so, has improved product discoverability on the website and provided those much sought after personalized experiences for every customer.

Clerk’s platform creates a powerful tool for any e-commerce store and is:

1. A cookieless personalization tool

Clerk’s AI platform is completely cookieless, meaning the personalized experience works entirely within privacy compliance and ensures sensitive data is kept safe.

2. An all-in-one platform

The unique suite of products work in conjunction to create a fully-rounded e-commerce personalization and automation experience, including search, recommendations, email, and audience.

3. Works from day one

Clerk’s technology works out-of-the-box, meaning it requires no learning period, and results can be measured from day one.

4. Driven by the power of AI

Clerk’s AI-driven software functions just like an in-store employee, using its insightful and intuitive data to correctly predict the products customers want to purchase.

‍Blog: Learn how to up-sell through several revenue maximizing strategies.

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The Results

After integrating Clerk, Dudubags noted several significant benefits and achievements:

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An increased variety of products sold: 

By implementing Clerk's recommendations on their product pages, Dudubags actually observed a higher number of products sold from their catalog.

Previously, their sales were predominantly focused on their best sellers, but with Clerk's AI-driven recommendation sliders that featured facets such as “you might also be interested in” or “complementary items”, a wider variety of their products began to sell, showcasing to customers a more diverse range of items on offer.

This has also been helped by email recommendations, AI-driven sliders that can be placed in customer emails that are tailored toward each individual customer. 

Larger basket size per customer: 

Clerk's recommendations on the cart page have led to an increase in basket size. Customers began purchasing an average of two products instead of one, thanks to the intelligently combined product suggestions enticing customers to continue their buying journey through different product offerings and combinations.

This increase in basket size has “directly contributed to increased revenue” states Massimo Lasorsa, E-commerce Manager at Dudubags. 

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Enhanced customer engagement on their website: 

Integrating Clerk on their webstore has resulted in customers spending more time on Dudubags's website. The increased number of relevant interactions and engaging elements have kept their customers engaged for longer, thus indicating the improvement of the overall user experience. And a pleasant customer experience, of course, is much more likely to lead to increased sales.

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Precise searches thanks to typo tolerance and synonyms:

Dudubags particularly appreciated the advanced search functionalities of Clerk’s tool, featuring synonyms and detailed analytics which has enabled them to create a more precise and relevant experience for their customers.

The analytics dashboard has offered valuable insights, allowing Dudubags to continually refine their customer journey and enhance the shopping experience  which has helped to create more relevant and engaging experiences. 

Massimo summises, stating that “Clerk has transformed our online experience. The advanced search and personalized recommendations have not only increased our sales but also enriched the overall customer journey”. 

Related: Learn how Partywinkel optimized their product recommendations to see a 35% increase in average basket size.

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Conclusion

A big thank you to Dudubags for the collaboration and partnership. We are proud to have been part of their tech stack and see how they have leveraged Clerk’s Search, Recommendations, and Email to successfully transform their online presence by providing a seamless and personalized shopping experience. We are excited to follow your continued growth and success.

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