CTI Party: How they streamlined the customer journey to achieve a 22% increase in average basket size

Industry: Arts and Entertainment 

Products used: The complete Clerk platform (Search, Recommendations, Email & Audience)

Founded: Denmark

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Challenges:

1. Struggles with product inventory management.
2. Limited search functionalities without guided search suggestions, typo tolerance, and synonyms.
3. Low conversion rates as customers were not converting.

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Results:‍

1. 18% increase in average order value
2. 22% increase in average basket size

In this customer story, learn how CTI Party, a Danish webshop specializing in party supplies, utilized Clerk’s Search, Recommendations, Email, and Audience within their webshop. By doing so, they have increased their average order value by 18% and basket size by 22%

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Introduction to CTI Party:

CTI Party was founded in Denmark in 2009, initially focusing on balloons and helium as part of the party rental company Lejnemt.dk. The online commerce landscape was sparse at the time, and party supplies and balloons were not widely available online. In 2010, the company split, and Ballonteam.dk emerged, which then became CTI Party, headed by still current CEO, Gert Pedersen. During this time, their product range expanded to include a wider variety of party supplies. 

Today, CTI Party operates out of both Poland and Denmark, and they aim to bring festivities into everyday life, offering over 8,500 products. Sustainability is key for CTI Party, and they strive to ensure their products are eco-friendly, making every celebration both memorable and sustainable.

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Before Clerk: Challenges with product inventory management and search functionalities

Before adopting Clerk.io, CTI Party, like many e-commerce stores, faced several significant challenges, including:

• Struggles with product inventory management:
  • With over 8,500 products, manually updating and managing the inventory on their old e-commerce platform was incredibly time-consuming , taking away precious time from other and more important tasks.
• Limited search functionality:
  • With their older system, the search bar was just not efficient enough for their liking. Customers had to search for exact terms (for example: "yellow balloon"), meaning there was no tolerance for typos or synonyms. The system only recommended the specific product, failing to suggest any related items that prolonged the customer buying journey.
• Lower conversion rates: 
  • The limited personalization functionality of their e-commerce platform was simply not converting visitors into buyers effectively.

Prolonging the buying journey through personalized search and recommendations is a vital tool in any e-commerce store’s arsenal. In fact, 81% of online shoppers in the Nordics reported not finding any further recommendations on the product listing pages, including both the search results and category pages. But 91% of consumers are more likely to shop with brands that offer them relevant and tailored recommendations.

Given these challenges and the clear call for personalization, CTI Party recognized the need for a more sophisticated system to enhance their online store’s functionality and user experience.

Related: Discover how Swedish company Gallerix optimized the online shopping experience to see a 25% increase in average order value.

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The Solution: A comprehensive, AI-driven platform

After considering several options and analyzing the competition, CTI Party chose Clerk for our comprehensive, AI-driven e-commerce solutions. 

Clerk especially stood out due to the following features:

• Personalized Recommendations: Clerk’s recommendation engine suggests new items to customers, increasing the likelihood of additional purchases.
• Advanced Search Capabilities: Clerk’s search functionality is intuitive and efficient by helping customers find what they need.

Clerk’s platform, especially when combined with, creates a powerful basis for any e-commerce store and is:

1. A cookieless personalization tool

Clerk’s AI platform is completely cookieless, meaning the personalized experience works entirely within privacy compliance and ensures sensitive data is kept safe.

2. An all-in-one platform

The unique suite of products work in conjunction to create a fully-rounded e-commerce personalization and automation experience, including search, recommendations, email, and audience.

3. Works from day one

Clerk’s technology works out-of-the-box, meaning it requires no learning period, and results can be measured from day one.

4. Driven by the power of AI

Clerk’s AI-driven software functions just like an in-store employee, using its insightful and intuitive data to correctly predict the products customers want to purchase.

CTI Party currently uses all 4 Clerk products: Search, Recommendations, Email, and Audience.

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The Results

Since integrating Clerk, CTI Party has experienced remarkable improvements in several key areas:

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Increased average order value:

CTI Party saw an 18% increase in average order value after implementing Clerk, with personalized recommendations effectively encouraging customers to add more items to their carts.

For example, when a customer searches for balloons, the tool will not only show the desired balloons but also suggests related items like party decorations and accessories, making it easier for customers to find everything they need in one go.

Boosted average basket size:

Alongside an increased order value, the average basket size also increased by 22%, with special thanks to product recommendations. Now, when customers add a product to their cart, such as the aforementioned balloons, they are presented with complementary items, including ribbons, or even matching tableware. 

This not only enhances the individual shopping experience but also ensures that customers find all necessary products, thus increasing overall sales volume.

Related: How to increase basket size with proven strategies to boost your average sale.

An improved customer experience:

Clerk’s advanced search functionality has significantly improved the customer experience on the website, as previously, customers had to search for exact terms. With their current setup, the search bar understands and interprets queries more effectively, allowing for customers to find what they are looking for faster and with greater ease, leading to higher satisfaction and customers returning again and again.

Not only that, but blogs and other recommended content is presented to customers on the product pages to ensure they have a fully-rounded understanding of what they wish to purchase.

Operational Efficiency:

Clerk’s all-in-one platform has streamlined operations at CTI Party, as the automation of product recommendations and search functionalities has reduced the need for manual updates.This allows for the CTI Party team to focus on other critical aspects of the business, improving their resource allocation.

Gert Pedersen, Owner of CTI Party, sums it up best, stating: “I don’t know if there is another system like Clerk. The all-in-one aspect of the platform is such a benefit, and you get more with the whole package”. 

Related: Lean how Partywinkel optimized their product recommendations to see a 35% increase in average basket size.

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Conclusion

A big thank you to CTI Party for the collaboration and partnership. We are proud to have been part of their tech stack and see how they have leveraged the Clerk platform to increase their basket sizes and order value. We are excited to follow your continued growth and success.

We are proud to be a trusted partner of CTI Party in their journey towards sustained success and leadership in the competitive e-commerce landscape.

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