Hardware
Hit the nail on the head with personalization and automation
You stock hammers, spanners, and nails, but don’t just let your products do the heavy lifting. Make sure your webstore is fully optimized and can pick up the slack with Clerk’s AI personalization and automation software. With customized recommendations, search results after just two keystrokes, fully automated email marketing, and powerful audience segmentation, your webstore will be as functional and sturdy as your toolbox.
Guaranteed to grow your sales
Clerk.io automatically analyzes behavior, trends, and transactions to present powerful real-time search results, recommendations, content, and insights.
order value
Products
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E-commerce automation and personalization. Simplified.
Take your webstore to the next level with Clerk.
Hardware
Get ready to beat the competition and lower your bounce rate.
We all know the competition in the hardware industry is high, with many stores vying for market share. So how can you ensure customer loyalty? We’ve got two keywords for you: personalization and automation. Clerk’s AI-powered software will help your customers find exactly the products they need through personalized product recommendations that will drive traffic throughout your store and reduce your bounce rate. And frequent visitors to your website will continue to see the products they have searched for, helping to build loyalty and trust in your services.
Hardware
Lower the rate of returns by showing customers exactly what they need every time.
Handling returns can be complex, time-consuming, and costly for online hardware retailers. So how can you ensure the products your customers purchase are what they actually need? The answer: Clerk’s personalization software. Our AI-powered search tool allows your customers to find what they’re after, while our audience tool helps you discover specific customer profiles and the products they’re most likely to purchase. And finally, recommending items frequently bought together at the checkout will help increase their basket size and your profit margin.
Hardware
How well are you utilizing your data?
Did you know your online hardware store is sitting on a minefield of customer purchasing data, habits, and preferences? And this valuable information can be used to improve your marketing strategies and the customer experience. But utilizing all this data manually can be a huge pain not just for you but also for your customers. Clerk’s analytics dashboards and audience segmentation are here to help. Our dashboards let you discover how your customers behave in real time, while audience segmentation can help locate potential new customers for your business. And all without cookies!
The Clerk Products
Powerful solutions to propel your business.
Search
Implementing an AI-powered search tool for your hardware webstore is like having a powerful wrench in your toolbox. With AI search, you can avoid the frustration of filtering through a cluttered toolbox for the right tool and, instead, have a specialized system at your fingertips that intuitively understands your needs and behaviors. Searching for the right products has never been easier with such a well-organized and efficient store setup.
Typo and synonym detection
Keyword matching for more relevant search results
Easy search and website navigation
Recommendations
With the right recommendations tool in place, your webstore can increase customer satisfaction, boost sales, and differentiate itself in a highly competitive market. Our recommendations software analyzes customer behavior and preferences to deliver personalized product recommendations, cross-sell and upsell opportunities, and relevant content. This will help you better understand your customers' needs and provide them with a more satisfying and efficient shopping experience.
Suggest alternatives, best-sellers, and many more
Drive traffic from blogs to product pages
Create hyper-relevance with specific and seasonal recommendations
Email
Email is an essential channel for your marketing communication, but it’s time-consuming to draft and manually which products should be shown. There are so many products and needs, especially in the hardware industry, that it’s impractical choosing a one-size-fits-all approach. Clerk Email uses pre-built triggers and set-and-forget predictive AI to send out highly personalized 1:1 product emails for the everyday DIY-er to the highly professional construction workers who need their new desired tools fast and everyone in between.
Completely automated email campaigns
23 pre-built smart logics to create emails
Fully customizable recommendation logics with rules and filters
Audience
What if you could predict which customer profiles provide your business with the most value? Our AI finds similar shoppers to your current customers and removes the guessing work about customer behavior, so you’ll know if they’re interested in a specific wrench, the newest hammer on the market, or a power saw for their home renovation. And the best part? Our Audience feature is completely cookieless.
Segment customers by product interest, behaviors, and orders
Integrate with ad platforms like Facebook and Google for further reach
Use customer analytics to guide your decision-making
What our
customers think of Clerk
The great thing about Clerk is that they offered us a direct contact (Customer Success Manager) who is able to combine IT needs with marketing needs. It is a rare thing!
Clerk has a simple and intuitive interface, the large amount of data is organized and easy to consult. Thanks to the tool, it is possible to interpret customer search queries, especially intentions and missed conversions. It’s a useful tool for optimization purposes!
While researching, I was comparing services but also how people talk to me, and which company best considered my needs. With all taken into consideration, Clerk was the best company! In addition to the great products, the people are really polite, really warm, and that's what I enjoy and love.
Intrigued and want to learn more?
Discover how Clerk can help your business.
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Ready to see how Clerk can support your unique business needs?
Reach out to us here