Unlock Black Friday success: Data-driven product recommendations

These days, any e-commerce business worth its salt knows that Black Friday isn’t just some sale—it’s the event of the year. But while nearly every webshop has up-and-coming promotions, not all realize the strong advantage AI-powered recommendations can give them.

But what exactly are AI-powered product recommendations? They’re smart algorithms that analyze shopper behavior on your website—such as clicks, searches, and purchases—in real time to suggest products the customer is most likely to want. It’s like having a personal shopper for each visitor, guiding them to exactly what they’re looking for (and sometimes, even what they didn’t know they needed).

In this blog post, we’ll dive into why overlooking product recommendations—especially on Black Friday—is a costly mistake and how Clerk’s Recommendations can help you increase the likelihood of making a sale for each visitor you get.

Why Recommendations matter on Black Friday

Black Friday rhymes with peak shopping—okay, maybe not literally, but it’s when shoppers are most eager and ready to pounce on the perfect deals. Think about this: Last year, 79% of Italian consumers planned to shop during Black Friday. But here’s the real story: That same year, Italian consumers had an average budget of 256 euros ready to spend solely on Black Friday sales.

Now, the question is: Will your products capture a share of that budget? Without targeted recommendations, visitors are far less likely to spend money on your website. Considering today’s short attention span and the number of competitors offering personalization, you’re losing customers if you don’t leverage product recommendations. 

Why should you let customers fend for themselves in your product catalog when software like Clerk exists? With our Recommendations tool, you’ll ensure a smooth shopping experience. Running quietly in the background, it’ll showcase the right products in the right places to help you boost your sales and drive your business forward. 

How Clerk’s Recommendations elevate your webshop

1. Obtain prebuilt recommendations with smart logics

Think of Clerk’s Recommendations as your webshop’s personal shopper. Providing you with over 20+ pre-built logics to choose from, Clerk ensures you’re always showing the right product at the right time and place. From “Bestsellers” to “Customers Also Purchased,” our logics do the hard work in the background so that your webshop is fully optimized to meet your customers’ needs.

2. Leverage real-time insights 

Do you know what our Recommendations tool has in common with your fashion-forward friend? Let me tell you: They are both tuned into what’s the pulse of the season and what’s yesterday’s news. The difference? Clerk uses real-time data to adapt instantly, displaying hot sellers and seasonal must-haves as shoppers browse, helping visitors find what interests them, and boosting conversions with every click.

3. Track success with actionable analytics

Clerk’s Recommendation isn’t just about displaying relevant products—it’s about delivering results. With detailed analytics, you get to see exactly how our Recommendations tool is performing. 

From tracking how many visitors interact with your sliders to breaking down the added value those interactions bring, Clerk ensures you’re always in the know. You can even pinpoint the ROI of specific Recommendations placements to focus on the ones that truly drive conversions.

4. Easy integration for instant personalization

Integrating personalization into your webshop has never been easier. Our Clerk.js solution eases the process, arming your webshop with powerful logic in a heartbeat. There’s no complex coding or lengthy setups—simply configure and let the magic happen. Want to find out how easy it really is? Visit our Knowledge Center.

Give your store the edge this Black Friday

For years, giants like Amazon have relied on advanced recommendations to retain customers and maximize sales—and so can you! Integrating Clerk’s Recommendations means meeting customer expectations while staying ahead of the competition.

Do you want to learn more about how Recommendations can power up your sales? Book a free demo today and witness how Clerk can transform your webshop just in time for Black Friday.