6 E-Commerce Trends to Boost Your Sales in 2025

1. Mobile Commerce: Smartphones Are Transforming the Customer Journey in 2025

Mobile commerce continues to thrive as consumers increasingly turn to their smartphones for shopping. With total sales in the mobile commerce sector predicted to reach $647 billion in the U.S. alone by 2025 (Statista), businesses cannot afford to overlook mobile-friendly shopping experiences.

Mobile commerce isn’t just about making your website responsive; it’s about offering personalized experiences through apps and features like loyalty programs, QR code scanning, and price comparison tools. Consumers use mobile devices not only for online shopping but also as a tool while browsing in physical stores. 

By optimizing your online store for mobile use, you can tap into a growing market and deliver a shopping experience that drives conversions and sales. Get started by using a search engine that’s optimized for all screens and devices. Our new Omnisearch feature was specifically designed with mobile users in mind while still delivering an exceptional experience on desktop.

2. Social Commerce: Use Social Media as a Sales Channel in 2025

Social commerce is expected to grow rapidly in 2025, with platforms like Instagram, TikTok, and Facebook becoming relevant sales channels. In fact, 1 in 3 consumers say social and entertainment platforms are their preferred method for discovering products (Retail Economics). 

With the introduction of features like shoppable posts, live-stream shopping, and integrated payment systems, social commerce is projected to generate $821 billion in revenue worldwide by 2025 (Statista). This is why focusing on your social media growth is a key business opportunity to drive sales and brand visibility.

Leveraging generative AI for social media content creation—such as writing copy, generating captions, and crafting relevant hashtags—will become a key strategy for businesses looking to strengthen their social media presence.

Focusing on community management will also be more crucial than ever as customers increasingly seek authentic connections and personalized experiences with brands. 88% of Gen Z visit social and entertainment platforms after making a purchase with a retailer or brand—to share their experiences or leave reviews, watch how-to videos, or contact the brand (Retail Economics).

This year, fostering an active and engaged community will be more essential than ever for turning your followers into loyal customers and brand advocates.

3. Sustainability-Focused Commerce: Focus on Sustainability to Meet Customers' Expectations in 2025

Sustainability has become a top priority for e-commerce consumers, particularly Gen Z shoppers. With 62% of Gen Z preferring to buy from sustainable brands and 73% willing to pay more for eco-friendly products (First Insight), e-commerce businesses must adapt to these demands in 2025.

Customers expect e-commerce brands to minimize packaging waste and ensure transparency in ethical sourcing and fair labor practices, prioritizing suppliers who uphold worker rights and high ethical standards.

This year, the circular economy is gaining momentum, with e-tailers extending product lifecycles through repair, refurbishment, and recycling, thereby differentiating themselves by offering durable, long-lasting products. Meanwhile, the online resale market, along with rental and subscription models, is emerging as a key sustainable alternative, especially in industries like fashion.

Carbon-neutral logistics is also a key priority for e-commerce in 2025. With the growth of global shipping, businesses are looking for ways to offset their carbon emissions through renewable energy, carbon credits, and more efficient transportation practices. 

By embracing these practices, your can significantly reduce your environmental impact and appeal to eco-conscious consumers.

4. Visual Commerce: AR & VR Are Shaping the Future of E-Commerce in 2025

Powered by AR and VR, visual commerce is enabling e-commerce businesses to deliver a more immersive and personalized shopping experience in 2025.

AR allows customers to virtually try on products, view items in their space, or explore 3D models, improving the product discovery process. By 2025, 22% of U.K. shoppers and 28% of U.S. shoppers are expected to use AR for online shopping (Statista). As AR becomes more advanced and accessible, businesses will be able to integrate it into their websites and apps.

While AR helps your customers make informed decisions and reduces return rates, VR is improving product assessment, leading to an increase in engagement and conversion rates. The global VR market size is projected to increase from less than $12 billion in 2022 to more than $22 billion by 2025. (Statista) 

Visual search is also becoming an e-commerce game changer; tools like Google’s reverse image search, powered by Multitask Unified Model (MUM) and Google Lens, allow users to upload photos and quickly find similar products, revolutionizing how customers shop online.

As visual content evolves in 2025, brands will increasingly rely on these technologies to create richer, more dynamic shopping experiences that drive engagement and sales.

5. Hybrid Commerce: Mix Online and In-Person Shopping in 2025

Hybrid commerce provides your customers with a shopping experience that bridges the gap between online and offline touch points. 

One of its key trends in 2025 is the "buy online, pick up in-store" (BOPIS) model, which allows your customers to place an online order on your website and pick it up at your physical store. This approach not only offers convenience but also drives additional in-store purchases. By 2030, click-and-collect will make up 13.1% of e-commerce sales (Capital One Shopping). 

Beyond providing a high level of convenience for customers, hybrid commerce also offers significant advantages to retailers. By using your physical stores as fulfillment centers, you can improve your inventory management, enabling faster delivery and reduced costs. 

A-driven personalization is also crucial to the hybrid commerce experience. Online, it leveragers users insights to recommend products and targeted ads. In-store, AI can integrate with loyalty programs to send personalized offers to customers' phones or assist staff in offering tailored recommendations based on purchase history. 

Digital checkout at the point of sale (POS) is also another relevant innovation that enables your customers to pay for in-store purchases using mobile wallets (such as Apple Pay and Google Pay), apps, or e-commerce accounts, bringing online payment methods into the physical store. This hybrid solution also allows online discounts and loyalty rewards to be applied at the point of sale.

As consumer expectations evolve, the distinction between online and offline shopping is increasingly disappearing. Driven by this shift in behavior, hybrid commerce will continue to grow through 2025, allowing customers to shop in the way that suits them best.

6. Generative & Predictive AI: AI is Changing E-Commerce in 2025

In 2025, generative and predictive AI technologies will continue to play a central role in the evolution of e-commerce.

Generative AI is enabling businesses to maximize their marketing efforts by automating content creation processes. It’s also becoming an invaluable tool for developers, helping them create personalized e-commerce frontends. 

Predictive AI, on the other hand, helps businesses forecast demand, optimize pricing, and tailor the shopping experience based on historical data, customer behavior, and preferences. 

AI-driven tools like intelligent chatbots will also become essential in providing personalized 24/7 customer support, improving engagement, and reducing customer service costs.  In fact, we’ve introduced our own generative and predictive AI-powered Chat tool to help you stay ahead of the curve.

You can also make the most of AI by leveraging our unified AI platform, built to help you provide a personalized shopping experience to every customer across the customer journey.

By embracing these AI technologies, e-commerce businesses can improve their operations, deliver more personalized shopping experiences, and stay ahead of the competition in 2025.