Using Clerk Audience for Omnichannel Marketing That Wins Customers

Companies with omnichannel customer engagement strategies manage to retain on average 89% of their customers, compared to a retention rate of 33% for companies with weak omnichannel customer engagement 😱.

As the stats show, a successful omnichannel strategy holds the key to becoming a top performer in the e-commerce industry today 🏆.

In this post, we'll uncover how you can utilize Clerk Audience to implement successful omnichannel targeting and marketing strategies, and take your e-commerce business to the next level!

Sounds exciting 🤩? Let’s dive right in!

Omnichannel: The key to great CX & next-level business growth (statistically proven)

As Wikipedia points out, omnichannel is all about customer experience and engagement.

In comparison with multichannel, omnichannel can also be interpreted as a multichannel sales approach that provides the customer with an integrated customer experience.

📖 If you want to read more on the concept of “omnichannel” (what it means, the strategies associated, and how it affects your e-commerce businesses), check out our new article.

But, statistically speaking, do omnichannel strategies really matter for growing your e-commerce business?

YES 🚀!

Google’s research shows that omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. Moreover, omnichannel consumers spend 4% more in-store and 10% more online than single-channel consumers, as per Harvard Business Review 💰.

Businesses that adopt omnichannel strategies experience 91% higher year-over-year customer retention rates compared to businesses that don’t. All in all, nearly 90% of retail leaders agree that a seamless omnichannel strategy is critical to business success!

Yet, many e-commerce businesses struggle to implement and master omnichannel 😔. In fact, 64% of marketers claim lack of resources and investment as their top barrier to omnichannel marketing. But don’t worry, Clerk has got you covered 🤩💪!

Using Clerk Audience as a CDP for omnichannel targeting

Deeply rooted in cutting-edge AI and machine learning technologies, Clerk Audience makes it possible for your e-commerce business to target and grow your customer base across all channels through our ESP, CRM, ad, and social integrations. To be specific, you can achieve omnichannel targeting by integrating Clerk Audience with Google Ads, Facebook, Linkedin, MailChimp, Active Campaign, Salesforce, HubSpot, and many other platforms.

Clerk Audience allows your business to synchronize its customer database from various channels within one centralized platform. In other words, Clerk Audience can be leveraged as a highly functional and customizable CDP (customer data platform). Doing so enables you to achieve more linearity with your customer base and gain a holistic overview of a customer's entire shopping journey 👀.

Additionally, aligning channels such as Google Ads and Facebook on one platform will not only save your time and energy but will also create opportunities for effective segmentation amongst your audience and omnichannel marketing campaigns.

If you want to learn more about how to leverage Clerk Audience as a CDP, check out our support article.

What are the benefits of using Clerk Audience?

As a cutting-edge technological innovation, Clerk Audience supports omnichannel targeting and AI-driven & behavioral-based audience segmentation. Here’re the three primary benefits of utilizing Clerk Audience:

• Holistic overview of each customer’s entire shopping journey across multiple channels: With Clerk, you can get a real-time, comprehensive overview of where exactly your customers are during their shopping journeys, and then, take corresponding actions to drive conversions.
• Targeting your customers at different levels and for different marketing purposes: By supporting better analysis of historical and real-time customer data, Clerk's AI-driven segmentation engine allows marketers to create scalable audience segments for varying marketing purposes, such as re-engaging customers who are slipping away, turning one-time buyers into recurrent customers, and much more.
• Seamless omnichannel & personalized shopping experiences: With Clerk, you can take an omnichannel approach to better understanding your customers, providing them the long-desired seamless, personalized shopping experiences across different channels and platforms.

With these compelling benefits, Clerk Audience can help your business run effective marketing campaigns and ultimately increase overall sales and ROI.

Being the #1 rated e-commerce personalization platform, Clerk.io powers 2,500 + webshops worldwide to automatically grow sales and drive revenue. If you want to learn more about Clerk Audience, talk to one of our specialists today.