How Email Automation Improves CX and Secures Sales

Don't worry... According to Econsultancy’s survey study, you’re not the only one. However, you shouldn’t wait any longer to begin sending out automated emails 📧. Email automation should be the top priority when it comes to your email marketing strategy in 2021..

Here's why...

In this new post, we’ll take you on a deep dive into email automation, shedding light on the wonders it can create for e-commerce marketers with data and facts.

• What is email automation, and what are the benefits?
• Statistically speaking, does email automation really work?
• How can Clerk's email automation tool help you achieve your goals?

Now let's get started 🤓

What is email automation, and what are the benefits?

Automated emails can range from simple messages, like welcome emails, to complex emails, like AI-driven behavior-based campaigns and triggered emails. Today, automated emails are also known as triggered emails or behavior-driven emails.

As explicated by Mailchimp, email automation is a way to create emails that can reach the right people with the right message at the right moment—without manually doing the work every time, sending automated messages leveraging a marketing automation tool.

By its very nature, email automation entails a long list of benefits. Some of these benefits include the ability to send out highly relevant content to your customer, personalize your customer experience (CX), save time and energy ⏱, complement newsletters and other email marketing activities, drive sales, increase revenue, and more.

In short, email automation can make your email marketing activities more efficient, relevant, personalized, and consequently more profitable. 💰

Statistically speaking, does email automation really work?

Besides anecdotal experiences, what do stats say about the effectiveness of email automation?

Well, quite a bit 🤩

According to data based on over 30 billion emails sent in 2019, the average email open rate is around 17.8%.

17.8% isn't a super impressive number, however, as mentioned above, email automation allows for sending more relevant and personalized messages. In fact, companies that send automated emails are 133% more likely to send relevant messages that correspond with customers' shopping cycles. So, it comes as no surprise that they perform better too 💰.

Specifically, automating emails results in a 70.5% increase in open rates. Omnisend’s study in 2020 found that product abandonment emails has an open rate of 37.75% and post-purchase emails had an open rate of 34.01% (see figure below).

But the magic of email automation doesn't stop there. Email automation also helps businesses significantly increase their revenue. Automated emails drive 320% more revenue than non-automated emails.

How can Clerk's email automation tool help you achieve your goals?

After a year of hard work, our AI specialists and product experts achieved groundbreaking advances in email marketing. We reinvented email automation, integrating the following technological advances:

1. The top-level automation: While most marketers today are doing partial automation (level 2) and few technological businesses are reaching conditional automation (level 3), we are proud that we’ve already cracked the code to high automation (level 4).

2. A truly personalized CX through AI & machine learning: Being the world's FIRST fully predictive email marketing tool 🥇, our new AI-driven campaign tool utilizes thousands of customers’ data points to predict what, when and who to send your next campaign to.

3. Audience segmentation: As an all-in-one e-commerce personalization platform, Clerk’s audience segmentation services allow you to sophisticatedly segment your audiences and send highly targeted email campaigns.

Below is a concrete example of our current best practice for fully automated email flows throughout the whole month 🗓:

We’ve also prepared a data-driven guide and a scientific ebook to help you achieve successful email marketing in 2021.

Being the world’s #1 rated e-commerce personalization platform, Clerk.io can help you implement the most innovative and effective email marketing solutions for your e-commerce business.

Still unsure?

Start a free email trial to see for yourself or get started by scheduling a meeting with one of our experts today: