14 Shopping Cart Abandonment Statistics (& How to Reduce It)

For ecommerce businesses, cart abandonment often means losing a sale at the very last moment.

Despite incentives, discounts, and product demand, many shoppers leave before completing checkout. Industry data confirms that this challenge has grown steadily over the years.

According to Statista, global cart abandonment rates increased consistently between 2006 and 2020, highlighting how difficult it has become to convert intent into completed purchases.

Below, we’ve grouped 14 key statistics and trends that explain:

• How cart abandonment rates vary by industry, device, and country
• Why shoppers abandon their carts
• Which strategies consistently reduce cart abandonment

Cart abandonment rates by industry, device, and country

1. The average cart abandonment rate reached 69.82%.

This means nearly 7 out of 10 online shoppers abandon their carts before checkout.

This figure is calculated by Baymard Institute, based on data from 46 independent studies.

2. Ecommerce brands lose $18 billion in revenue every year due to cart abandonment.

In addition, abandoned carts are projected to represent nearly $4 trillion in unpurchased merchandise globally.

3. The automotive industry has the highest cart abandonment rate at 89.11%.

Airlines follow closely at 88.87%, while fashion sits at 88.57%. Grocery ecommerce shows the lowest abandonment rate at 61.13%.

4. Mobile shoppers abandon carts at a rate of 85.65%.

Cart abandonment varies significantly by device, with mobile experiencing the highest drop-off.

5. Spain records the highest cart abandonment rate at 86.15%.

By comparison, the Netherlands has one of the lowest rates at 65.49%, according to Barilliance.

Why do shoppers abandon their carts?

6. Extra costs are the number one reason for cart abandonment.

Baymard Institute reports that 48% of shoppers abandon checkout due to unexpected shipping fees, taxes, or additional costs.

7. Forced account creation drives shoppers away.

24% of shoppers abandon their carts when required to create an account before checkout.

8. Slow-loading websites cause 57% of users to leave.

If a site takes more than three seconds to load, over half of shoppers abandon it—and 80% never return.

9. Poor website functionality causes 40% of fashion shoppers to abandon purchases.

This highlights how critical site performance and usability are, especially in visually driven industries.

See how Munk Store improved site performance and increased sales:

What are the proven strategies to reduce ecommerce cart abandonment?

11. Cart abandonment emails achieve a 41.09% open rate.

Compared to the average email open rate of 16.97%, cart abandonment emails perform nearly 2.5 times better.

This confirms that shoppers respond strongly to reminders about incomplete purchases.

Learn more: The 3 Best Ways to Maximize Abandoned Cart Recovery

12. Three out of four shoppers notice retargeted ads.

26% of customers return to a store after clicking a retargeted ad.

13. Personalized remarketing delivers a 1,317% ROI.

87% of consumers associate personalized ads with relevance based on previous behavior.

To activate omnichannel targeting, tools like Clerk Audience can connect customer data across platforms.

14. Free shipping influences 79% of shoppers to complete purchases.

Since shipping cost is the top abandonment trigger, highlighting free shipping in cart recovery emails can significantly improve conversion rates.

Recovering abandoned carts can unlock significant revenue already within reach.

If you want to reduce cart abandonment and improve checkout conversions, speak with one of our ecommerce experts today.