Managing webshop downtime: How Clerk remains reliable during high-traffic holidays

Whether it’s Black Friday, Cyber Monday, or you just have an exciting sale, a sudden influx of webshop visitors can flood your system if you’re not prepared. And the cost of downtime for an online business can be more than surprising. 

Aberdeen Group found that "A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. 

But it's not just about the immediate financial loss. Downtime can inflict long-term damage on customer trust and your brand reputation. Let's dive deeper and look at what Clerk does to ensure your customers always feel that personal touch.

Latency & Downtime 

Latency can be a silent killer for online businesses. High latency often leads to cart abandonment and lost sales. Shockingly, Google notes that “53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.”, and failing to meet this expectation can have a direct impact on your bottom line.

Downtime compounds these issues, causing immediate financial loss and long-term damage to customer trust and brand reputation. Addressing both latency and downtime is paramount to ensuring the success and reliability of your online presence.

Related: Handling high-traffic holidays

Uninterrupted Online Success with Clerk

So, how can online businesses safeguard themselves from downtime and latency, especially during high-traffic events like Black Friday and Cyber Monday? 

At Clerk, we understand the gravity of these issues. We take proactive steps to ensure that our systems are stable and reliable while quickly and efficiently handling any odd challenge.

How Do We Do It?

1. ‍Scalable Infrastructure
2. Quick Error Response
3. Platform Independence
4. Preparation

Scalable Infrastructure

We have built our foundation on well-thought-out and scalable infrastructure that can seamlessly adapt to varying levels of traffic and demand. Clerk is built on a zone structure that can be expanded to ensure that challenges in one zone don't ripple across all customers. 

This ensures that crucial services like search and recommendations remain operational during peak times, preventing the nightmare of a website crash during peak visitor hours.

Quick Error Identification and Rectification

We pride ourselves on our robust system and team that excel at identifying errors and resolving them within minutes. This remarkably quick response time is a result of learning from past outages, making our system resilient against similar future challenges. 

With Clerk, you can rest assured that downtime will be minimized, if not eliminated altogether.

Platform Separation

Unlike some platforms that can bring down your entire webshop when faced with challenges, our systems are designed to operate independently. 

This means that even in a rare case where Clerk faces difficulties, your core webshop functionalities remain intact, minimizing disruptions during high-traffic events.

Our Preparations for High-Traffic Days

We don't leave things to chance on important days like Black Friday and Cyber Monday. Our system is designed to utilize more resources than usual in these cases. This strategic approach guarantees that your online store remains robust and responsive in the face of tremendous traffic. 

On top of that, everyone at Clerk is alert and ready to assist when it matters the most.

Why Choose Clerk?

The risks associated with webshop downtime and latency during high-traffic events like Black Friday and Cyber Monday are significant, but with Clerk as your chosen personalization platform, these risks can be mitigated. 

From a scalable infrastructure to quick error identification and rectification, we offer a comprehensive solution to ensure your online business remains reliable and increases profitability. Don't gamble with downtime - choose Clerkand maximize your sales opportunities, even during the busiest shopping seasons.