Target and grow your ideal customer base
Powerful and easy-to-use segmentation helps you find the perfect product for your audiences. Uncover new profitable audiences and present them with an offer you know they'll love - all with the click of a button.
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A toolbox of segmentation magic
Work smarter, not harder with relevance at scale
INTERESTS
Segment by product interest
Create perfect up- and cross-selling campaigns for custom audiences based on their interests in specific products or categories using simple keywords and filters.
VALUE OPTIMIZATION
Target by customer type
Customize your messaging, frequency, and offers you send out based on how often your audience segment purchases and the expected order value.
CUSTOMER LIFE CYCLES
Reach out at specific customer life cycles
Base your next marketing initiative on the stage your segmented customers are in. Slipping away? Automatically activate a win-back flow or retarget with personalized ads.
PRICE SENSITIVITY
Filter by price sensitivity
Segment your product offerings or create similar audiences on ad platforms for customers you know are more likely to purchase cheaper or more expensive products.
ORDER HISTORY
Segment by order history
Create audiences based on their order history such as order count, avg value, time window, and more to find relevant recipients for your campaigns.
OMNICHANNEL
Omnichannel targeting
Grow your customer base, enhance your data, and target the right people at the right time, across multiple channels by syncing your audiences with your Ad, ESP, and CRM platforms.
Real-time audience insights
Actionable feedback to better understand what and who drives conversions
KEY FEATURES
Customer importance
Audiences based on purchase frequency split into VIPs, Frequent Buyers, Loyal Customers & One-Time Buyers.
Predicted lifetime value
Find your most valuable audiences to target through the estimated remaining lifetime value of each.
Product interest
Segment by Interested In, Purchased, and Haven't Purchased across all product parameters using keywords and filters.
Life cycle
Segment customer activity based on their regular purchase pattern from Just Ordered, Active, Slipping Away, & Lost.
Centralized developer logs
Fully detailed developer logs on events from your connected sources and data syncs for instant debugging across channels.
Omnichannel audiences
Target and grow your customer base across omnichannel experiences with our ESP, CRM, Ad & Social integrations.
Growth monitor
View how your customer segments develop over time across life cycle and importance.
Order attributes
Segment using specific order information such as number of orders, date of order, average order value etc.
Price sensitivity
Segment based on sensitivity to product prices using data from order history and item price brackets.
Customer value vs. risk matrix
Visual overview of your most valuable customer segments vs. how likely you are to lose them.
Analytics
Complete revenue attribution and impact statistics.
Health checks
Instant visual overview of how your store is connected and the quality of the data being fed to Clerk.io
Why E-commerce professionals love us
We asked our customers what changed for the better after using Clerk.io:
With just a few clicks we can now answer complicated business queries and find segments that are readily available for the whole marketing department.
Just do it. Once you've tried Clerk.io you can't go back! During the last 3 months we've seen a significant effect of this amazing tool. I'll give Clerk.io my very best recommendations to everyone working with commerce.
FREE EBOOK
How winning retailers use data & automation for fast growth - 29 inspiring cases for Clerk.io Audience
Insights From 15 Billion Personalized Experiences and $4 Billion in Revenue.
Learn how to re-engage dormant customers.
Target and retain your top 1% of customers.
Promote high margin products to customers with a high AOV.
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